VMP Magazine

Deep in the bowels of Spotify’s digital architecture you’ll find the anonymous, Google-proof artist profile of one “Tanya Swing.” She (or it) has exactly one song to their name: a chintzy karaoke version of “We Are Never Ever Getting Back Together.” In 2014 Taylor Swift publicly denounced the presence Spotify and Apple Music in commercial recording, and subsequently purged her discography from those services. In her absence, Tanya Swing has gathered a modest 10,000 plays, presumably driven by people misclicking for the real thing.